Localization means to adapt a product to the local conditions of a region respecting its cultural, religious, historical and social circumstances. Thus it is not enough to literally translate brands, texts, logos and stamps into the foreign language. A product can only be successful on a specific market if the customer has positive connotations with it. On the other side, neglecting the local conditions can lead to a complete rejection of a product. Here are some examples:

- The violet Milka cow would be considered to be an act of blasphemy in India

- The Mitsubishi Pajero had to be renamed for the Spanish market, pajero being a sexually offensive word in modern Spanish.

- Kaba cocoa could be misinterpreted as an unsensitive allusion to the most important Islamic sanctuary.

The more remote a culture is, the higher are the risks resulting from a pure translation and a lack of localization. Hobok helps you to avoid such intercultural mistakes and to make your product more attractive in the Arabic market.